As a beauty and cosmetics business, it’s vital to remain current on industry trends, from customer preferences to manufacturing practices. Beauty standards are constantly changing, and cosmetics producers must innovate to fulfill evolving perceptions and user values.
The global lip balm market is constant — there’s always an audience for these products. What does change, though, are lip balm trends, which can guide you in creating quality balms, and lip care products for your buyers.
Manufacturing Trends to Consider for Your Lip Balm Range
Recent patterns in lip balm consumption indicate a customer shift toward sustainable and health-conscious products. Sixty-two percent of beauty consumers view sustainability as essential for their shopping choices, and 17.6% search for environmentally friendly brands. Manufacturing practices you can implement to meet these lip balm industry trends include:
Clean Ingredients
Lip balms with organic and clean ingredients have become popular among potential buyers. Consumers care about ingredients and take greater caution about what they apply to their skin. There is an increased demand for animal cruelty-free, vegan, or organic products.
To meet this consumer trend, beauty businesses should include more organic oils, plant-based extracts, and natural emollients like shea butter, jojoba oil, and argan oil. These ingredients have benefits like antioxidant protection, soothing properties, and added moisture.
Eco-Friendly Packaging
Many industries today focus on sustainability and improving their environmental footprint from manufacturing processes. The cosmetic industry is no different, and eco-friendliness has become a massive concern for beauty buyers in this high-consumption industry.
Big cosmetics corporations like L’Oréal and Estée Lauder have developed intentional, “clean beauty” policies to move toward more sustainable packaging. Eco-friendly options reduce waste and offer packaging additional life cycles after first use. By choosing packaging options like biodegradable tubes, recyclable materials, and multi-use containers, your brand can become an active part of the cosmetic circular economy.
Using sustainable packaging improves your brand’s reputation and indicates an acknowledgment of your social responsibilities as a manufacturer. It also aligns your products with customers’ values, with 15.8% of buyers saying they prefer recyclable packaging. The Plastek Group manufactures sustainable packaging for cosmetic businesses in various shapes and sizes.
Tinted Lip Balms
Tinted lip balm is a popular product that combines the properties of lipstick and lip balm. Your customers get the pigmentation of a good lipstick and the moisturizing, shimmering effects of lip balm. Your buyers will love a tinted balm as it restores lips, colors them, moisturizes them, and protects them at the same time. Many tinted balms are also made from natural ingredients like oils, waxes, acids, and more.
SPF Integration
Lip products that include SPF benefit the overall health of your customers’ lips. A lack of sun protection on the lips can lead to hyperpigmentation, sun damage, sunburns, dryness, chapped lips, and even skin cancer. Lips have less protection from the sun due to a lack of melanin and the thinness of the skin.
More and more cosmetics buyers consider skin health and the general wellness benefits of their chosen products, opting for SPF lip products to protect their lips. In addition to SPF, they also prioritize protective ingredients like hyaluronic acid, humectants, ceramides, petrolatum, and more.
Discover Lip Balm Packaging Solutions From Plastek
Creating quality cosmetic products for your customers requires consistent innovation and quality assurance. Building customer loyalty and confidence in your beauty products is about designing holistic customer experiences, including using premium ingredients, sustainable processes, and packaging.
The Plastek Group provides comprehensive packaging services and sustainable production policies for cosmetics and personal care producers. We can partner with your business to design unique lip care containers for your products, including bottles, vials, and squeeze tubes for lip balm.
Our expert plastic design, manufacturing, and assembly can make all kinds of sustainable lip balm tubes for your business. Plus, we have dedicated decorating capabilities to add your branding to your packaging. For complete lip balm, cosmetic, and personal care range packaging, partner with a global leader in plastic manufacturing. Request your quote today.
